I can offer expert strategic advice and professional services in the following areas:
Services
Public Relations
PR is ultimately about the relationships you have and the trust you build through telling your story. A robust PR strategy shouldn’t be an afterthought, and businesses who prioritise embedding this in their business plans will reap the rewards in doing so. I have significant expertise in devising and implementing PR strategies for key organisations in the North West and beyond both at agency and in an in-house role.
Public Affairs and Political Intelligence
I have a wealth of experience and contacts across national and local government built during a decade working in the political area. I offer strategic political advice, backed up by well informed intelligence, helping clients decode the risks they face.
Local Government Engagement
Engaging with local government can be a minefield. The dynamic between members and officers, the politics of planning committees; I’ve seen it all. I can help you cut through the noise and develop a meaningful engagement strategy that means you’re speaking to the right people at the right time.
Crisis Comms & Reputational Management
A good reputation takes years to build, but in our digital age it takes just one small mistake and it can be ruined overnight. I don’t say this to scaremonger, but a thriving business will need to consider how it plans for crisis scenarios whilst also focussing on how it builds its reputation. A business that spends time building its reputation will find that it is more resilient even in times of crisis.
Social Media Management
I have both overseen and managed a number of high profile social media accounts during my time in politics as well as in-house and at agency. Over the years I have seen businesses missing out on the opportunities a carefully planned social media strategy can provide them with. It can help you reach new audiences, build your reputation, get your message across and also attract new talent.
Media Relations
It’s a huge myth that journalists are out to get you. I have had the pleasure of working with some of the North’s most talented journalists and, as a business, it’s not only a good idea but absolutely necessary to talk to the media. In order to secure positive coverage, you have to help journalists understand you and your business.
Community Engagement
Communities are at the heart of everything that we do and not thinking about how you engage with your local community is a huge mistake. I am an expert in developing meaningful community engagement strategies to help achieve your aims. I have led on strategies for some of the North West’s biggest (and most controversial) projects including Fiddler’s Ferry Power Station, Hulton Park & Peel L&P’s bid for the Ryder Cup as well as Elton Reservoir.